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ROI On CRM: A Customer-journey Approach - IMP Group
ROI on CRM: a customer-journey approach Lawrence Ang and Francis A. Buttle Macquarie Graduate School of Management ABSTRACT We discuss an issue critical to companies that invest in Customer Relationship ... Access Full Source
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It is particularly larger companies that have experienced these CRM problems since they have already moved down the CRM road, but it does appear that mid-sized and smaller ... View Full Source
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Measuring ROI in CRM Customer Relationship Management White paper April 10, 2001 Analyst: Tom Richards An estimated $6.8 billion will be spent this year on customer relationship management, or CRM, by retail financial services institutions, an amount ... Fetch Full Source
6.0 Justifying CRM Costs And Boosting Return On Investment
2 Gartner Strategic Planning Series Reaping Business Rewards from CRM The following Key Issues frame the analysis in this chapter: • What are the critical success factors for achieving ROI? ... Read Document
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H44 - Microsoft Dynamics CRM ROI Case Study - Equinox Fitn.
SUMMARY Project: Microsoft Dynamics CRM Annual return on investment (ROI) 184% Payback period (years) 0.63 Net present value (NPV) 1,029,763 Average yearly cost of ownership 241,957 ... Document Viewer
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